Make KAWAII universal! HARAJUKU KAWAii!! will debut in SF at J-POP SUMMIT FESTIVAL 2013 on July 27 (Sat)! “HARAJUKU KAWAii!! in SF” combines fashion show and pop-up shop inside NEW PEOPLE. It’s time to spread the KAWAII culture to the world!
STORE HOURS: 7/27 (Sat) 12:00pm-7:00pm, 7/28 (Sun) 11:00am-7:00pm
◉ HARAJUKU KAWAii!! Fashion Show
7/27 (Sat) 1:15pm @ Pagoda Stage, Japantown
The dynamic fashion show will feature a number of popular Japanese models including EVA, Ayumi Seto, Yura, Saki Sato. Admission is free! Click HERE to know more about HARAJUKU KAWAii!! models!
★ Kyary Pamyu Pamyu & Sebastian Masuda will join the event. Don’t miss it!!!
◉ HARAJUKU KAWAii!! POP-UP SHOP
7/27 (Sat) & 28 (Sun) All Day @ NEW PEOPLE the Store (NEW PEOPLE Mezzanine Floor/1746 Post St)
“HARAJUKU KAWAii!! in SF” will also have a pop-up store inside NEW PEOPLE selling exclusive lines of fashion merchandise imported strait from Harajuku! Participating brands include: SPINNS, GLADNEWSas well as Innocent World , and Helcatpunks and many more!
★ Special events will be held on Saturday, July 27th!!! ♥♥♥ Special Appearance of Art Director, SEBASTIAN MASUDA and KYARY PAMYU PAMYU! ♥♥♥ Photo Session with Kyary Pamyu Pamyu!
★ Sebastian Masuda: Meet & Greet!
Come to HARAJUKU KAWAii TENT on Post Street near Webster St to see Sebastian!
– 7/27 (Sat): 3:30pm-4:30pm
– 7/28 (Sun): 12:00pm-1:00pm
Produced by ASOBISYSTEM (Entertainment company based in Harajuku, Tokyo）
KAWAII, an internationally celebrated word from Japan
The colorful pop culture born from unique Japanese culture: fashion, music, anime, games,
characters, and cosmetics, has become quite the boom around the world. Many
refer to all of them as “KAWAII.” This keyword is often used to used to comment on style and fashion and has now become part of the daily vernacular of the youth culture of many countries. Furthermore, the Harajuku, Akihabara, and Shibuya districts of Tokyo are regarded as the birthplaces of KAWAII culture, and the world’s fashion industry keeps a close watch to catch the latest designs coming out from a range of edgy designers based in these areas.